# It answers the phone so we don't have to.

An AI that picks up our line, tells a buyer from a sales pitch and puts the real calls through. Everyone else gets a polite answer and a note in our call log. Here are three sample calls, with what it noticed along the way.

Status: Idea. Dramatized examples. The callers and companies are made up, the voices are synthetic, and no phone line is connected yet.

## Sample call 1: A real prospect (Put through)

A tea company owner wants a Shopify redesign before the holidays. Length 1:02. Audio: https://nr10.com/labs/calls/prospect.m4a

### Transcript

- [0:00] **Receptionist (AI):** Hi, thanks for calling #10! You've got the AI receptionist. I take notes for the team, so... what's going on?
- [0:08] **Dana:** Hi! Um, so I run a little tea company, Larkspur Tea, and our Shopify store is... honestly, it's held together with tape at this point. We want it redone before the holidays.
- [0:19] **Receptionist (AI):** Held together with tape. I hear that one a lot. And before the holidays, so not a ton of runway. Is the company yours?
- [0:30] **Dana:** Yeah, I co-own it with my sister.
- [0:32] **Receptionist (AI):** Perfect. And is there a rough budget in mind? A ballpark is fine.
- [0:37] **Dana:** We've set aside around thirty thousand. Is that... I mean, is that normal?
- [0:42] **Receptionist (AI):** Pricing's above my pay grade, and I don't technically get paid. But this sounds like one the team wants to hear about. Can I put you through?
- [0:52] **Dana:** Oh! Yes, please.
- [0:54] **Receptionist (AI):** Connecting you now. If nobody grabs it in thirty seconds, I'll take a message, so you won't be stuck listening to hold music.

### What it noticed

Said it's an AI · Mentioned a Shopify store · Has a deadline: the holidays · Asked who decides · Decision maker · Asked about budget · Budget: about $30k · Looks like a fit · Put through

### The note we'd get

**Put through: Dana, co-owner, Larkspur Tea Co.**

- Shopify store redesign, wants it live before the holidays.
- Budget about $30k, already set aside.
- Co-owns it with her sister. Put through at the end of the call.

## Sample call 2: An SEO cold pitch (Declined and logged)

A caller promises guaranteed first-page rankings and asks for the owner. Length 0:52. Audio: https://nr10.com/labs/calls/pitch.m4a

### Transcript

- [0:00] **Receptionist (AI):** Hi, thanks for calling #10! You've got the AI receptionist. I take notes for the team. What can I do for you?
- [0:08] **Brad:** Hey, how's it going? Quick question. Who's handling your Google rankings over there? Because we ran your site through our tool, and, uh, there are some serious SEO issues. We can get you on page one. Guaranteed.
- [0:18] **Receptionist (AI):** Guaranteed. Bold. Just so I file this in the right place, are you looking to hire #10, or offering us a service?
- [0:30] **Brad:** Well, I mean, we'd be doing the work for you. If I could just grab fifteen minutes with the owner, I really think...
- [0:35] **Receptionist (AI):** Funny thing: SEO is kind of what we do here. So I'm going to pass on putting you through. If you ever want to talk shop, the team reads info@nr10.com. Good luck out there!
- [0:49] **Brad:** Oh. Uh, sure. Okay. Thanks.

### What it noticed

Said it's an AI · Unsolicited offer · Promised guaranteed rankings · Checked: buying or selling? · Selling to us, not buying · Declined politely · Logged

### The note we'd get

**Declined and logged: Brad, Toprung SEO Partners.**

- SEO cold pitch. Promised "page one, guaranteed."
- Asked for the owner. Not put through.
- No action needed. Kept in the call log in case they call again.

## Sample call 3: An existing client (Message taken)

A client's contact form stopped sending, with a sale coming up. Length 0:53. Audio: https://nr10.com/labs/calls/client.m4a

### Transcript

- [0:00] **Receptionist (AI):** Hi, thanks for calling #10! You've got the AI receptionist. I take notes for the team. What's up?
- [0:08] **Priya:** Hi, it's Priya, from Hollow Oak Furniture? You guys built our WordPress site. The contact form stopped sending us emails. Since yesterday, I think.
- [0:15] **Receptionist (AI):** Oh no. Sorry, Priya. Everyone's in a meeting right now, but let me get the details so this is waiting for them. Is the whole site down, or just the form?
- [0:27] **Priya:** Just the form. The site's fine. It's just, we have a big sale this weekend, so...
- [0:32] **Receptionist (AI):** So it matters this week, not next week. Got it. I'm marking it urgent, so it's the first thing they see when they come out. Is email still the best way to reach you?
- [0:44] **Priya:** Yes, the address you have on file. Thank you.
- [0:47] **Receptionist (AI):** You got it. The team will email you as soon as they're out. And good luck with the sale!

### What it noticed

Said it's an AI · Existing client · WordPress site · Something broke: the contact form · Checked how bad it is · Not an outage · Time-sensitive: weekend sale · Marked urgent · Message taken

### The note we'd get

**Message, urgent: Priya, Hollow Oak Furniture (client).**

- WordPress contact form stopped sending email, since yesterday. The site itself is up.
- Big sale this weekend, so the form matters.
- Reply by email, to the address on file.

## One line, a short note.

We'd start small: one extension of our existing phone line forwarded to the receptionist, for a few weeks, before it touches anything else.

1. **It says what it is.** Every call opens with the receptionist saying it's an AI and that it takes notes. If we ever record calls, it says that too.
2. **It listens for a few things.** Who's calling, whether they want to buy or to sell, what they need, and how soon. A couple of questions is usually enough.
3. **It routes the call.** Real prospects and urgent client calls go through to a person. Pitches get a polite no. Anyone who isn't put through can leave a message.
4. **It writes the note.** Every call ends as a short note in our call log, read with the rest of the day's work. No new alerts, no extra inbox.

The test we'd hold it to: over four weeks, no real prospect lost, and we agree with how it handled 9 calls out of 10.

## Want one for your phone line?

We build this kind of AI into small businesses: receptionists, intake, follow-up. Tell us what eats your day. [Tell us about it](https://nr10.com/contact/) or [see foil take a project brief by phone](https://nr10.com/labs/foil-by-phone/).

Human version: https://nr10.com/labs/receptionist/