# Call in. Get a brief back.

Foil is the AI interviewer we already use to take project briefs. This is Foil on the phone: call in, or ask it to call you, talk through your project for a few minutes, and get back the brief you'd otherwise have to write yourself.

Status: Idea. A dramatized example. The caller and the studio are made up, the voices are synthetic, and no phone line is connected yet.

## Sample call: A discovery call (Brief written)

A pottery studio owner wants online booking before spring registration. Length 1:30. Audio: https://nr10.com/labs/calls/discovery.m4a

### Transcript

- [0:00] **Foil (AI):** Hi, this is Foil, the AI interviewer for #10. I'll ask a few questions about your project and write up a brief. You'll see it before anyone at #10 does. Sound good?
- [0:11] **Rosa:** Sounds good. I run a pottery studio, Kiln and Commons. We teach classes, and members rent time on the wheels.
- [0:17] **Foil (AI):** What's the main thing you want the new site to do?
- [0:20] **Rosa:** Bookings. Right now people email me, I check a spreadsheet, and I email them back. It eats my evenings.
- [0:26] **Foil (AI):** So booking is the core. Do members book differently from someone taking a single class?
- [0:31] **Rosa:** Yes. Members get wheel time every week, and they should get to book first. Drop-in students pay per class.
- [0:37] **Foil (AI):** About how many classes do you run in a week?
- [0:40] **Rosa:** Around twelve, plus open studio for members most evenings.
- [0:44] **Foil (AI):** Got it. Where do payments happen today?
- [0:46] **Rosa:** Square, at the front desk. I'd like to keep Square if we can.
- [0:50] **Foil (AI):** Do you keep a list of students anywhere, like a newsletter?
- [0:53] **Rosa:** Mailchimp. About nine hundred people, mostly past students. It would be great if bookings added people to it.
- [1:00] **Foil (AI):** Noted. Anything you'd want to sell online besides classes?
- [1:04] **Rosa:** Gift cards, for sure. Maybe some of our pieces later, but not first.
- [1:09] **Foil (AI):** Is there a date this needs to work by?
- [1:11] **Rosa:** Our spring session opens registration on February first.
- [1:15] **Foil (AI):** Last one. Do you have a budget range in mind?
- [1:18] **Rosa:** Honestly, I don't know what this costs. Maybe ten to fifteen thousand?
- [1:22] **Foil (AI):** That's helpful. I'll write this up now. You'll get a text with a link to the brief, and you can fix anything before it goes to #10.

### What Foil wrote down

Said it's an AI · Caller sees the brief first · Pottery studio: classes and memberships · Goal: online booking · Members book first · Drop-ins pay per class · About 12 classes a week · Keep Square · Mailchimp list, about 900 · Bookings should feed the list · Gift cards now · Shop later · Deadline: February 1 · Budget: unsure, $10k to $15k · Brief sent to the caller

### Sent to the caller

**Brief sent: Rosa, Kiln and Commons.**

- A link to the brief, by text, a minute after the call.
- Nothing reaches #10 until Rosa confirms it.

## What we'd read before the first meeting.

After the call, Foil turns the conversation into a short brief. It doesn't price the project or promise anything: it writes down what it heard and what it still doesn't know.

**Kiln and Commons: online booking.** Written from the call above and confirmed by Rosa.

### Goals

- Replace the email-and-spreadsheet booking that takes up the owner's evenings.
- Let members book their weekly wheel time before anyone else.
- Sell gift cards online.
- Add new students to the Mailchimp list when they book.

### Scope

- Now: a calendar for about 12 classes a week plus members' open studio, with online booking and payment, a members-first booking window, and gift cards.
- Connect bookings to the existing Mailchimp list (about 900 people).
- Later: an online shop for studio pieces. Not in the first phase.

### Constraints

- Keep Square for payments. It already runs the front desk.
- Live before spring registration opens on February 1.
- Budget about $10k to $15k, not firm.

### Open questions

- How many members are there, and how far ahead do people book? Is a waitlist needed?
- Does Square's own booking tool cover the members-first rule, or does it need a custom layer?
- Who keeps the class schedule up to date?
- Which platform fits best. Foil leaves that to the first conversation.

## Ask for a call. Check the brief. Then we see it.

Some people would rather talk than type. You could call in, or leave a number and a good time, and Foil calls you.

1. **Ask for a callback.** From the contact form: your name, a number and a time that suits you. The number is used for that call and nothing else.
2. **Foil calls and says what it is.** It introduces itself as an AI, says it's taking notes, and asks if now is still a good time.
3. **A short interview.** Goals, the work involved, deadlines, budget, what you already use. It follows up when an answer is vague and skips what doesn't apply.
4. **You get the brief first.** A link by text or email, a minute or two after you hang up. Read it, fix it, or delete it.

### What you confirm before we see it

- The brief says what you meant. Edit anything Foil got wrong.
- Anything you'd rather not share is taken out.
- How you'd like us to follow up: email, a call, or not yet.
- That we can keep the brief. If you don't confirm, nothing is sent to us.

Only after you confirm does the brief reach us, and a person replies. Foil never quotes prices or commits us to anything.

## Rather type than talk?

Foil already works in your browser. Answer a few questions and it writes the same brief. [Talk to Foil](https://talk.nr10.com/) or [hear the receptionist screen a sales call](https://nr10.com/labs/receptionist/).

Human version: https://nr10.com/labs/foil-by-phone/